Why science and tech companies need video to engage customers
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Filming in a science lab

Science and Tech companies often need to explain concepts, both simple and complex. Whether you are producing videos to market your cutting-edge product line or as a means of walking a customer through your service, video is an invaluable tool to demonstrate and explain complex messages. Video’s strength as a tool to aid comprehension is undeniable. A study by Wyzowl recently reported that an incredible 97% of marketers say video has helped increase user understanding of their product or service. This kind of instant imparting of practical knowledge translates to positive figures down the line. This sample of marketers reported using video at an early stage reduced support queries by 47% and increased sales by 76%.

We at Suited and Booted know that this kind of effective and informative video is only possible with incisive research. Determining exactly what your customers want to see will help optimize your video strategy. For example, Science, Tech, and Pharma companies often have vital processes and equipment that are difficult to film or visualise. Animated video is a great way to overcome this. Whether it’s a new medicine or the workings of the latest high-tech equipment – animation can bring it to life. With a long professional history in the science, manufacturing and technology sector, we can help you precisely and simply explain complex issues, systems, and strategies to customers in a short period of time, giving you complete control over the story you tell.

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