Hyper-Reality – Is This the Video of our Future?
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With the rise of wearables, internet of things and virtual reality only in the last few years, we’re starting to become accustomed to having technology fusing with our every day life. So really, how far fetched is this hyper-reality video, from what we may encounter in our future? Gamification has already started to embed itself in the way we function – social post likes, gaining kudos for sports activities, and collecting bonuses for purchasing via certain channels – so is it so far fetched to see that move into our daily bus commute, or our supermarket shop?

It’s all a bit crazy and neon for us, but one thing is certain, it’s highly engaging – it’s just a question of what we’re engaging with…

HYPER-REALITY from Keiichi Matsuda on Vimeo.

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