The project was broken into 2 parts:
The Walking Bus animation was created to target primary school pupils, encouraging them to participate in their existing Walking Bus or to help promote starting a new one. The animation was launched in time for Clean Air Day and shown at schools across Bath and North East Somerset and had immediate positive effects on uptake.
Following the animation we produced a series of short videos, featuring local schools, aimed at parents and teachers in an FAQ format to how easy it is to start a Walking Bus. These videos are being used by the local council and partners across the country to help encourage others to start their own Walking Bus.