To produce engaging content for your client, you need to know both your consumer and their brand inside and out. 81% of businesses currently use video as a marketing tool, with a further 12% predicted to take up the format in 2019. With the sheer quantity of competition in video content, you need to know exactly who your audience is and what they will engage with. For your content to be most potent, you must not only control what your consumer sees, but where, when, and how they see it. A well-positioned video creates a space for you alone to talk directly to your consumer – what you tell them is down to you.
We at S&B studios have years of experience getting the right videos seen by the right people. Using thorough consumer research, we can develop a content strategy that delivers your message through a medium and platform that will connect with your demographic. Customised content tailored to cut through the fog will promote meaningful, organic engagement with your consumers’ communities, exponentially increase your ROI and firmly position you ahead of your competitors. With a multi-platform integrated content strategy, your message will reach its full potential.