Last year, journalist Michael Wolff wrote a book called Television is the New Television. But what does that mean, exactly? According to Wolff, “All screens are essentially a television screen. What’s the result? More people are watching television than ever before.” This means that now, TV advertising is becoming even more prevalent than it’s ever been.
The way and “where” we watch TV has changed. We’re watching slightly less “live” TV and more social media, Youtube and Subscription Video on demand (SVOD) on platforms like Amazon Prime, Netflix and Sky. This doesn’t mean that video adverts are no longer relevant. In fact, the opposite is true. With more platforms and bigger audiences, the reach for your brand is far greater than ever before. In addition, your audience can be targeted more specifically because of all the data available. If you want to reach 40-50-year-old men who’re interested in wildlife that’s now possible. Here’s a breakdown of media audiences for different platforms.
Of the 65% watching video (on any given platform) here’s a breakdown of how/ where they’re watching it…
The expansion of platforms marks a huge shift from the pre-smartphone era. Although it can feel confusing and complex (Does each platform require different content? Do you need to have a presence on all of them?), it opens up possibilities for a larger, cherry-picked and targeted audience. In the age of “New Television”, this nuanced understanding of advertising will make your brand stand out.
And maybe you’re not Brewdog and placing your ad in the break of Game of Thrones is not an option, but their latest ad goes to show that you don’t need to spend an enormous mound of money to create a clever advert.
If you want to talk more about how adverting on TV can work with your marketing campaign, speak to us today on 01225 33 82 94 or email us on email@example.com