You’re a relative newcomer to the UK energy sector. And you’ve got a business model that aims to disrupt the market, by offering environmentally friendly gas and electricity to customers at wholesale prices. So, how do you let people know about this ingenious low monthly subscription?
Our role was to build awareness and consideration of Pure Planet's disruptive membership model, among their eco-aware target audience. Basically, give them a good reason (or two) to choose this provider over the other big six.
We felt that a short film, designed to fit right at the heart of the content funnel, was the most effective way to generate consideration. Because no-one knows a company like its employees, we asked them to explain what Pure Planet meant to them – and what it could also mean to new customers.
We created a punchy piece of content, packed with genuine soundbites. Nothing was scripted. No-one was primed. Each employee spoke from the heart, demonstrating their dedication and belief in the business. Need a new utilities supplier? You know who to choose...