Raising £2.2M annually, Bath Half Marathon is the largest single day charity fundraising event in the South-West. We had the pleasure of capturing this special day once again this October.
This year the event organisers had a particular focus on social content - our challenge was to produce visuals which truly embodied the essence and values of Bath Half, whilst producing a bank of content which could be used to create fresh social edits for months to come.
Our brief outlined key visuals intended to give a true flavour of Bath Half. We came up with a variety of concepts for captivating social content: showing the beauty of our city, the excitement and determination of the runners, the wonderful supporters, and overwhelming sense of community.
Athletes, supporters, crazy costumes, post-finish hugs, tears and smiles - we captured it all and packaged it into fast paced edit which has been used to promote Bath Half 2023 and inspire future runners.