When dealing with brands, the human behind the business is sometimes lost. People don’t get to see the personal side of the business and therefore lose that humanistic connection. Opting for a more personal, humanistic approach through video marketing makes the brand authentic causing more viewers to relate and trust the brand. In fact, users are drawn in by faces, especially smiles, and are more likely to watch a video if actual people are in it. Going hand in hand in storytelling, people have a much more positive response to a more realistic and “human” video that they can relate to and understand easier than a more robotic, less personal content.
