4. Be consistent.
Before making anything, it’s critical you define a style. They should all feel part of the same series. The best way to achieve this is to write a set of brand guidelines. What colours do you use? Logo? Tone and sentiment? By being consistent your audience will begin to recognise ‘the source or author’. Not only will this boost SEO, but it will make it easier to buy more time with the audience, and inevitably drive sales.
5. Campaign planning & distribution.
There is a common misconception if you create a fantastic piece of content people will find your content, watch it, share it and buy everything you have to sell. Job is done. Unfortunately, 9.99 times out of 10 this won’t happen. When we’re planning content, we must consider who we’re aiming to target, where we are likely to find them, what we should say, how we need to say it (their language) and why they should care. The final implication is behaviour; more specifically what would you like them to do next.
Answer these key questions, honestly, and set aside a small amount of budget for paid media to kick start the campaign, and you are likely to make an impression. Investing in distribution will increase the chances of organic views tenfold; think of it like the first person to put their toe in the water (as a bet). As soon as other people see them venturing in they will surely follow, out of curiosity.