Here’s your silver lining… With the majority of the nation in lockdown, we’ve seen data suggesting screen time has significantly increased. Early reports by Nielsen
suggests that media consumption during the Coronavirus lockdown is up by a whopping 60%.
So take advantage. Make content and get your brand in front of people while people have the time and are hungry for content.
By doing nothing and simply hitting the pause button on your marketing and communications is only going to make it even harder to get going again when things return to normal. We anticipate brands opting for this choice to have to a heavy investment in the amounts of time and funds to start the leads rolling in again. Competition will also be fierce as all brands vie for business.
Instead, we suggest reminding your clients now that you’re still here with your sleeves rolled up, with a resourceful ‘can do’ attitude. If you wait until post lockdown, they might have forgotten you.
There are lots of cost-effective things you can do yourself. However, it might be worth enlisting the help of a professional production company as they have the experience, ideas and equipment to make it better and quicker. Don’t be afraid to tell them your budget and see what they can come up with – don’t forget, we’re all in this together.