“One minute of video is worth at least 1.8 million words” – Forrester Research
It’s no secret that people are far more likely to watch a video about you, your company, or product, than to read about it. Video is an instant and active medium for engagement and allows you to tell your story precisely, emotionally and beautifully, in exactly the way you want it told. Human nature means that we’ll not only watch a moving image more readily than read a page of text, but we’ll retain it at least 55% better. Clearly, video delivers memorable, accessible messages that our brains are better wired to absorb.
Data analysis of the positive role video plays in customer engagement is undeniable. 83% of businesses say that video provides better ROI than other forms of media – a remarkable statistic when considering 87% of businesses use video content. Video is consistently proven to be a powerful tool in achieving specific development metrics, for instance the inclusion of a video on a landing page can increase conversion rates by 80% (Source: Unbounce). We live in a multimedia world with Facebook generating 8 billion video views on average per day. All the main social sites are using video to talk to their audiences, and it’s forecast that by 2021, video will account for 82% of all consumer internet traffic with 55% of people watching videos online every single day.
To maximise success, your business needs a dynamic and evolving attitude to video content at its’ core. Video and social technologies are developing in leaps and bounds, is your marketing strategy developing along with them?