Why use video for Social Media?
  • 10
  • 01
Social media

Beautiful video is nothing without an audience. From TVCs to Instagram, video content seeking a wider audience needs to be readily available to everyone. If it’s not accessible on different platforms, content has a limited reach, only ever being enjoyed by a fraction of its potential viewership. With statistics showing that 73% of the public use more than one of the ‘big eight’ social platforms (Pew Research 2018), your content needs to have a similar span.

Optimising video for social media does not stop at altering frames and formats. Most marketers planning a video campaign recognise the varying technical requirements of each platform. Different platforms serve different demographics, one style no longer fits all. When cross-platform content is specifically tailored to thrive in its respective formats, it can be a gift that keeps giving for both creator and audience.

We at S&B aren’t the only ones who see value in a concurrent customised campaign. Research shows that not only do integrated campaigns see a 31% increase in effectiveness in their impact on brand objectives, but when the same campaign is customised for each integrated platform that number rises to 57% (Kantar Millward Brown 2018). Video that is tailored technically and thematically to suit the channel’s audience, sees huge ROIs to minimal investment, making your raw content go even further.

More News
Meet the Street
  • 4 Sep 2019
  • 0
A few weeks ago, we were sitting down for our team sharing session. This is a regular session to chat through any content or campaigns...
  • 2 Apr 2019
  • 0
Video in 2019 continues to be one of the most effective aspects of a digital marketing campaign. We find videos more engaging, more memorable, and more...
  • 27 Dec 2018
  • 0
To produce engaging content for your client, you need to know both your consumer and their brand inside and out. 81% of businesses currently use...
Scroll Up