It’s not often that we see a video concept that’s truly original – but this music video for German rapper Kontra K‘s latest song is certainly that. Interactivity isn’t easy to integrate effectively into video both on a technical level, and due to it’s broadcasting nature, but this piece allows the viewer to immerse themselves in the experience of the video fully with the simple use of the space bar. By coupling the soundtrack with this Hollywood-worthy drama, you get a fuller sense of the song and connect with it on a deeper level. We’re not quite sure about the sharing aspect – perhaps just for the avid fans, but we certainly found ourselves searching for it on Spotify afterwards!
Watch it for yourselves below (hint – use the space bar throughout)