Sandford Orchards are craft cider makers from the heart of idyllic, rural Devon.
Working on their social media marketing strategy, the team over at Sandford’s asked us to create an infographic to promote their cider across social and online. Their main rallying call is encouraging people to drink DEVON cider, as they say, “the rich red, fertile soil of mid Devon and the unique micro-climate that comes from being nestled between two moors makes the perfect growing environment for cider apples.”
They came to us with a script and we then storyboarded and edited their video, using video footage from their archive. Our creative team brought their vision to life and our production team ensured it went smoothly. Our creative approach was specially crafted to enable the option to create smaller social media cuts out of this initial video that could be used to build a more formidable campaign. This was backed up by their analytics into how their audience responded to their videos, which showed that shorter, snappier videos work particularly well for them, as they receive more traction on social media.
We’re now working with Sandford Orchards to raise their profile on social media with a series short videos, tailored to their various platforms – watch this space!
If you’re an agency or company and want to know how we can help ensure you reach your audience through moving image production, call us for a chat.