Disruptive Brand Cuts Through with Humour
  • 26
  • 09

If you haven’t heard of Dollar Shave Club then where have you been?! This unique company disrupted the US razor market so significantly by challenging the ever-increasing complicated razor model that consumers buy into, and showing them that they can in fact have a decent razor for only $1, delivered. The message was so clear and refreshing, and made such a dent on the market share of the US razor market that Unilever have snapped up the brand, giving them a perfect inroad to compete with Proctor & Gamble. Anyhoo, what we’re interested in is the video campaign which is just as refreshing and simple as the brand, genuinely funny too with a touch of the ‘old spice’ humour to it. Here it is…

 

 

More News
  • 30 May 2018
  • 0
For those planning a video campaign in 2018, choosing a format can be like walking into a sweetshop. Out of the hundreds of new video...
  • 28 Jun 2018
  • 0
Here is a lovely behind the scenes of a TVC we shot with AgencyUK for DiscoverDelicious.wales.   Directed by Sara,  shot by Andy and edited...
  • 21 Jun 2018
  • 0
The idea of studying abroad is an incredibly exciting one that many students around the world consider. However, it can also be an overwhelming prospect....
Scroll Up