Disruptive Brand Cuts Through with Humour
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If you haven’t heard of Dollar Shave Club then where have you been?! This unique company disrupted the US razor market so significantly by challenging the ever-increasing complicated razor model that consumers buy into, and showing them that they can in fact have a decent razor for only $1, delivered. The message was so clear and refreshing, and made such a dent on the market share of the US razor market that Unilever have snapped up the brand, giving them a perfect inroad to compete with Proctor & Gamble. Anyhoo, what we’re interested in is the video campaign which is just as refreshing and simple as the brand, genuinely funny too with a touch of the ‘old spice’ humour to it. Here it is…



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