Carluccio’s Example: 360 Video for Location-Based Marketing
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Italian dining outfit Carluccio’s have left us pining for some winter sun since watching this beautiful 360-degree video. It puts you, the viewer, at a table in a Sicilian restaurant. The meal at your table looks divine and the view behind you is breathtaking. With 360-degree video, the viewer is always in control of the direction and here, this is understood. Because there is only one scene, you can take your time to look around at the people in the restaurant, the waiter as he pours your wine, the train passing through the trees below, all at your own pace. There’s an element of tranquillity to the viewing experience, which matches the setting perfectly and makes you wish that you were there!



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